Affiliate marketing

Affiliate marketing in the creative software space is quietly becoming one of the more stable corners of the broader performance-marketing industry, and Splice's affiliate program is a useful case Splice Affiliate Program Targets Creators in the Music Software MarketRead more

Consumer product companies have quietly become some of the biggest players in affiliate marketing, and Colgate's "Preferred" program is a clear example of how a household name translates brand trust How Colgate's Affiliate Program Fits Into Consumer Hygiene MarketingRead more

The choice between CPA and RevShare in iGaming affiliate marketing is often presented as a binary decision, but that framing misses how the business actually works. Operators and affiliate teams Affiliate Payout Models Are Now Matched to Traffic, Not PreferenceRead more